Of recent, there has been plenty of talk about using Facebook as an advertising platform. It has partly related to it being the widest social networking network. Folks from all age groups invest a couple hours here daily befriending people and making contacts. All said and done, it boils right down to – Can Facebook really give your organization a competitive edge?
At least, we notice it doing do for the following reasons.
It won’t dent your pocket
Consider employing a new marketing strategy, and the mind is already doing the math. Facebook marketing is what we call budgeted. Establishing a full page is free of cost; your company logo, several pictures and brief write up is what you need to get started.
The expenses you may incur are Facebook Ads. However, when compared to the amount of official liker it increases your profile, the expense are quite low.
Touch base to more people with “Likes”
Among the biggest benefits of using Facebook is its wide reach. It has a lot more than 15 billion users. When someone “likes” your post or comments onto it, it’s automatically posted on the wall and becomes visible for their friends. Interested people will do exactly the same continuing the chain of likes and comments. In this way you build awareness about your brand and also generate more leads.
Target the best people
Among the reasons a business marketing strategy fails is really because we’re targeting the incorrect set of people. Facebook curates content from member profiles and hence is partly in a position to share with “who” would really like “what “.By paying some more money, you are able to request for the ads to be delivered to that particular specific demographic. It raises the chances of converting visitors to potential customers.
It’s an interactive platform –
Having a Facebook page gives your organization a personal touch. So, you should use this platform to construct rapport with your customers. Listen for their queries and take time to answer them. Respond or acknowledge comments.
Create a picture for your organization –
Any person wanting to purchase something from you will first need to know more about you. You can use your Facebook official liker page to produce brand awareness and build confidence in your customers about your business. Here you are able to post information about your organization, your history, your neighborhood of specialization, your physical location and contact details. You are able to post pictures and videos of your organization as well as the products you sell.
Divert traffic to your website –
Along with generating leads for your organization, you are able to secure your customers for a lifetime by diverting them to your website. Place links to your site at strategic points on your own Facebook business page. As opposed to simply placing a link, you are able to post web pleased with embedded links.
You can use your Facebook page to supply valuable content and your website to accomplish some aggressive selling. Newsletters, contests and giveaways can look at your Facebook page.
Official liker 